I’m Ready To Hire A Virtual Assistant – Where Do I Start?

8.26.15The subject of hiring a virtual assistant usually comes up when a client is overwhelmed with back office administration and finds that she can no longer do what she does best—creating and implementing new business ideas.

I contacted one of my favorite colleagues who is an expert in Human Resources and asked her to share some best practices to use when you are ready to hire a VA.  MJ 6-2014Margaret Jacoby, SPHR, is the founder and president of MJ Management Solutions, a human resources consulting firm that provides small businesses with a wide range of virtual and on site HR solutions to meet their immediate and long-term needs.  From ensuring legal compliance to writing customized employee handbooks, to conducting sexual harassment training, businesses depend on her expertise and cost-effective human resources services to help them thrive.

Please read what Margaret says about the process for hiring a virtual assistant.

As a business owner, you expect to work long hours and wear many hats.  But, there comes a time when “enough is enough.”  You make a decision to get some help.  You need someone who can help you become more effective, more efficient, and help you grow your business exponentially, but someone who can also help you get your life back.  In many instances, this could be a Virtual Assistant (VA).

So, if you think you are ready to hire your first VA you’re probably looking for some HR solutions to identify the right way to begin the hiring process.  A lot of work goes into hiring the right virtual assistant, from making sure they’re the right fit for you and your company (and vice versa), to figuring out what types of tasks you’ll have them do to support you, all the way to training them in your processes and systems, according to the folks at EntrepreneuronFire.com.

Remember that hiring the best person takes time—you don’t want to fill the position with the first candidate you come across.  He or she may seem like a good fit during the interview, but if you aren’t asking the right questions and going about the process methodically, you could hire a VA that is wrong for your company and one who will disrupt rather that organize your work flow.

But hiring goes beyond just finding the right candidate.  There are things you can do during the hiring process that can sabotage your business.  From being too vague in your expectations for the VA, to asking inappropriate questions, a lot can go wrong.  So before you interview your first candidate, make sure you cover all your bases by following these tips. Keep in mind that these tips will apply if you are hiring a virtual assistant on a contract, as-needed basis or as an employee of your business.

1. Start with clear, specific job requirements.  Developing a written task description will clarify in your mind what tasks and responsibilities will be assigned, what goals and objectives will be set, what value this new position will add to the business.  A VA can do many things like handling your Social Media, Bookkeeping, Data Entry, Managing E-Mail, and even making cold calls for the business.  You decide!

2. Create the Ideal Candidate Profile.  The ideal candidate profile will keep you focused and objective.  It should outline what knowledge and experience the ideal candidate should possess.  Keep in mind that the knowledge and experience should be relevant to the tasks you will assign and the expectations you have for the position.

3. Develop an Interview Plan.  The interview is the most important part of the selection process.  It is a tool to determine the candidate’s qualifications, job-related knowledge, and personality.  It is one way to predict on-the-job success based on past and present behaviors and a way to determine if the candidate is a good fit for your organization.  Be prepared to ask specific questions.  The quality of the questioning is more important than the number of questions.

4. Practice “defensive hiring.”  Just as we drive our cars defensively, looking for hazards, observing other drivers’ behaviors, and anticipating emergencies, we need to hire defensively.  Since 95 percent of employee problems are caused by 5 percent of the employees, it is wise to take a few precautionary steps in this important selection process.

  • Prepare interview questions that require candidates to give examples of past performance and behaviors, demonstrate their skill level, motivation and competencies.  If you are interviewing several candidates, ask some “core” questions of all candidates to evaluate them fairly.  For a list of “behavior-based” questions check out our resources page.
  • Conduct thorough reference checking.  At a minimum, verify employment history and request a list of current clients the VA is working with.  You want to verify that the skills the VA says he or she possesses exist and at what level the VA typically accomplishes for others.

5. Evaluate all candidates using the same criteria.  This means that you have asked each one the same core questions, reviewed their prior experience, and evaluated the knowledge demonstrated during the interview (use a scorecard to help you here).

It is important to note that the best-qualified candidate is not necessarily the best fit for your organization.  People are almost always hired based on appearance and skills and usually quit or are fired because of personality.  Effective vetting of the VA candidates will increase your chances of hiring and retaining the right person.

Finding and hiring great employees takes time and is one of the most important investments a business owner can make.   Find valuable HR Solutions and resources when you sign up for the MJ Management Solutions Blog articles.

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

 

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    What Are You Selling? An Experience Or A Product?

    8.19.15“We really don’t sell smoothies. We sell an experience; and we give you a smoothie while you’re there.”

    -Keon Davis, Owner, Smooth-N-Groove

    Keon Davis is an entrepreneur who has grown his smoothie business from nothing to a million dollar business.  His story of building his business is certainly worth reading.  Click below to read more about Keon’s rise to success.

    http://www.blackenterprise.com/small-business/on-campus-smoothie-truck-business-on-track-for-1-million/

    What struck me most about the story of Keon’s philosophy of his entrepreneurial mission is the idea that his company sells an experience not a product.

    It is worth considering.  Are you focusing on providing your potential clients an experience or a product?  Your answer may belie what your next step will be to increase your sales and garner customer loyalty.  If you pair your intelligence about your target market with consciously giving those specific people a positive experience of you and your business, you will have leaped forward toward business success.

    Many times, business owners are stuck at a certain plateau.  They become frustrated and feel hopeless about the future of their business.  When we look at what happened in the business to cause this malaise it is usually that the future of the business has expired and the initial customer experience has gone stale.  Once a business owner clearly sees what happened then he can build a new fresher experience for his customers.  The business begins to flourish again at a new level.

    If you are stumbling about not knowing what your customer’s experience is, I suggest you ask them.  A high touch way to make the inquiry is to call some of your customers to get their impression of the experience that your business gives them.  You will find out more about what your clients want and expect.  They will be impressed that you called them and listened to their opinion.

    Another way to test your clients experience is to ask them to answer a brief questionnaire about the experience of working with your business.  You may want to pair the questionnaire with giving each person a special discount on one of your products or services.

    One way is not better than the other.  The point is to check in with your loyal clients, they are your target market.  Use their responses to further enhance the experience that your clients have in working with you.

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      Focus! Action!

      8.12.15“To be great is not a word but work that makes a word.”
      ― Auliq Ice, Song writer, Author

      Today, I want to discuss with you, the next stage of your business, after you have landed on creating your next new offering or service and dreamed of the sure to be eventual success of this next step.  The stage that most people don’t think of or want to think of is the amount of concentration that will have to be given to making the offer be a success.  That stage is called being in concentration.

      So what is concentration?  The Merriam-Webster Dictionary defines it as: the act of giving your attention to a single object or activity—then a pop up notice says: “Concentration is currently in the bottom 50% of lookups on Merriam-Webster.com.”  This made me laugh out loud.  Of course it is at the bottom of the list of words looked up.  No one wants to be in concentration nor do they even want to know about it—that includes YOU and ME.  However, concentration is the energy that takes creation and makes something happen.

      Concentration is the ability to focus on what we want to accomplish, and to do the work necessary to bring it into reality.  It is a high and difficult state of mind to maintain.  This is the state of trying out things and failing.  We are so wanting it to happen that we keep on trying things until something sticks.  Being in the state of concentration is intense; it requires a determination to succeed.  And when we succeed it is certainly worthy of at least a mini fiesta.

      How to know when you are in the stage of concentration is pretty easy.  You are single minded.  What there is to do is work.  This is where you sometimes forget to take care of yourself.  You do still need to eat and sleep!

      There are times when you are on your knees because you have not met your goals.  What I have found that works for people who are wiped out like this is to admit that they are in concentration.  There is something magical about just saying what is authentic and true: I am in concentration now; this is hard.  When we are not clear about this state of concentration we suffer in silence—that is when we are likely to quit.

      Am I telling you to complain bitterly to anyone who is around you?  No!  I am saying that you need to have someone who you trust to talk to when you are in this state.  I am talking about someone who is as committed to your success as you are.  And someone who will not be manipulated by you and let you off the hook of being in concentration.

      To me being in concentration is a very high state of being.  I admire you and salute you.  I am also here for you, if you want to talk.

       

      Photo courtesy of Frame Angel FreeDigitalPhotos.net

       

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        Does Love Have Any Place In Business?

        080515In the past week, another large U.S. company announced their plans to lay off at least 12,000 people.  The layoff was due to not making their estimated quarterly financial goals.  When the CEO was interviewed he alluded to the possibility that the company would hire back the laid off people if the numbers were better at the end of the year.  Maybe.

        Being laid off is a huge challenge for people.  Their lives are disrupted and their challenge becomes one of what to do now.  Many of these people will decide to start their own business.  I know I did when it happened to me.  It was my reaction to the shock of being laid off.  I decided that I wanted to be in charge of my own work fate, and not to depend on the decisions of others.

        Before, we go any further, I want you to know this isn’t a diatribe about unfairness of being laid off.  Instead it is about the most important trait you must have, a quality that will insure that your choice of going to work for yourself is not made solely in reaction to something, but is made instead with some deliberate thought about what work you will do.  And it’s not about skills; instead it’s about who you are being.

        In order to have your new business be a success, you must first and foremost love what your business is.  Not sort of love it, or hope that you will learn to love it but love it from the get go.  You need the sort of enthusiasm that has you excited about your new business and wanting to be in it no matter what.  It doesn’t matter if it’s a service business or a product business.  Choosing a business that you love means that you have the willingness to do it whether or not you get paid for it.  It is sometimes referred to as your hobby or extracurricular activity—yes that one—that thing that interests you so much that you already study it, read about it, and talk about it in groups or online forums.

        If you do not have a love (some call it passion) for what you are doing, you will fail.  People will know it and they will run away from your business quickly.  And you will want to quit working too, not because you can’t make money, but because you can’t stand being inauthentic.  I know you have been in a store where you just knew that the owner would love to be any place but there.  It’s a real downer just to be in there; it’s the kind of place you want to escape from, not stay to buy something.

        Think of the last time you were in a business where the owner loved what he/she was doing.  You felt welcome and taken care of; it’s the kind of place you refer your friends to, and that is the kind of business you want to build!

        Photo courtesy of unsplash.com

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          Let’s Start Something!

          7.29.15It doesn’t matter when we start.  It doesn’t matter where we start.  All that matters is that we start.
          -Simon Sinek

          The starting principle that Sinek refers to sounds easy to people who are in the stands watching the players play the game.  What game, you ask?  The game of entrepreneurship.  What I have found as an entrepreneurial coach is that unlike great athletes who know they are going for the championship, entrepreneurs usually wait until they are painfully stuck to call in help.  Notice my use of the word painfully.  It is not until they are feeling pain that they contact a coach.  Many times they have been uncomfortable for quite a while before they finally decide to take the first action to resolve the problem.

          In taking that first the action, other actions are easier to take.  And usually within a few weeks, they have results that were not going to happen anyway.  This sounds like magic; however it’s not; they have started something, and when you start something, a shift occurs in how you do things; opportunities present themselves, opportunities that you hadn’t seen before.

          Here is how to make something happen:

          • Be willing to fail.
          • Keep your word.
          • Measure for results.
          • Be willing to be held to account.
          • Be responsible for what happens in your business.

          And yes, a person can do it by themselves and some do.  However, having a trusted adviser or mentor engaged with you, the process goes faster and usually is a lot more fun.

          If you are stuck and want some support, please contact me.  Together we will start something!

           

          Image courtesy of Idea go at FreeDigitalPhotos.net

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            What Is Your Next Play?

            7.22.15We cannot change the cards we are dealt, just how we play the hand.

            -Randy Pausch

            As a business coach I work with highly talented, diverse entrepreneurs.  In order to provide the best coaching for each one, it is useful to step back to observe how the client deals with challenges.  In regards to solving challenges, there is no one way suits all response to a challenge.  I find that many of my clients think there is a manual about what they should do to be successful, but it must be a secret manual since they haven’t been able to buy it at the bookstore.  The result is torturous hours of second guessing about what is the right thing to do in order to succeed and turn the challenge into a success.

            When I find one of my clients in the grip of this, I suggest that he begin to look at why he is responding to the next challenge that way.  Another way to say it is, what is the payoff in the delaying technique of second guessing yourself?  What is keeping you from being in action right now?

            Usually, the blocking point is you are afraid you will do the wrong thing.  If you do the wrong thing, you will waste his time and money, if you waste time and money then you will fail.  The result is that everything stops.  It is a vicious circle of spinning wheels.  The fastest way to get out of the spin is to be courageous and do something even if it’s wrong.  If you do something wrong then you know that that action doesn’t work; you still have a number of actions to try, one of which will always lead you to meeting the challenge.

            The point, as Randy Pausch said, is how we play the hand.  Do we hide in indecision or do we move boldly forward.  I am betting you choose the latter because you prefer action not indecision.  You are brave and a winner.

            I am here in the stands cheering for you!

             

            Image courtesy of hin255 at FreeDigitalPhotos.net

             

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              Ways to Unblock Your Creativity

              7.15.15I have come to believe that creativity is our true nature, that blocks are an unnatural thwarting of a process at once as normal and as miraculous as the blossoming of a flower at the end of a slender green stem.

              Julia Cameron, The Artist’s Way

              Here we are, midyear and you are exhausted—spent—you have no more creativity left.  Who cares anyway?  Why bother?

              And then, when you are tired of sighing into your tea cup, you wonder, what can I do to refresh and revitalize my creativity?

              When my creativity is blocked, I use Google to search for inspiration.  I found this beautiful list curated by Katherine Brooks, Huffington Post to see the entire list go to: 19 Daily Habits Of Artists That Can Help Unlock Your Creativity  I have taken some literary license to expand on the ideas that particularly sing to me.  I hope that they will be of support to you too.

              • Do a horrible first draft of your idea, do not try to make it perfect the first time.
              • Have fun and play more
              • Tell your inner critic to shut up—it is never right—never, ever
              • Establish “me” time every day.  And then keep it.
              • If you feel stuck, ask for help.
              • Take the time to clean up your creative space so that it invites you to come in
              • Be impulsive
              • Be willing to fail
              • Change how you do things and when you do things; this will shake up your routine.
              • Pay attention to everyday life and what it is teaching you.

              These are just some ideas of course, you may have your own magic potion which unblocks your creativity every time.  If you do, please share about it.    We all get stuck sometimes and can use a creative stimulus to push us forward.

               

              Image courtesy of FreeDigitalPhotos.net

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                Five Tips For Keeping Your Business Growing On Your Vacation

                7.8.15It’s that time of year again.  Many solo entrepreneurs are ready to go on vacation.  They dream of white beaches, pleasant hikes, and hanging in a hammock on a tropical island.  They plan to come back to work refreshed and renewed, but often they return to work more stressed out than before they left.  Usually that’s because they didn’t plan how to manage their business while they were away.  And the result of no planning was tropical stress—there were no pleasant times spent lying in a hammock—there was work and frustration on a tropical island.

                In order to help you avoid the stress of vacating, plan ahead and try these following five tips to insure that your vacation is just as you envisioned it.

                1. Plan to take your vacation during your business slow season; you know when that is for your business.  Stress will be reduced if you know that your potential clients aren’t really thinking about services anyway.
                2. Let your clients know beforehand that you will on vacation and how you plan to handle their requests while you are away.  You can send an email to your clients letting them know when you will be gone and how to contact you if there is an emergency.  If you write a monthly or weekly newsletter devote space in it to announce your vacation plans too.  Set your email to auto response with a similar message.  And remember to leave a clear voice mail message as well so that clients will be reminded that you are on vacation and the approximate times when you will return their calls.
                3. Set certain times each business day when you do intend to reply to urgent emails and business emergencies.  Usually, twice a day for a couple of hours is plenty of time to keep in contact with your clients.
                4. Find out in advance, if where you are going provides sufficient telephone and internet service.  If you are really going off the grid and there is no service, then have a trusted colleague set up to handle your business emergencies.  And, introduce that colleague to your clients in advance.
                5. Invest in a cell phone battery charger and computer charger so that you are not stopped by a dead battery and no way to charge it up.  Bring a travel power strip to eliminate the problem of a hotel room with not enough outlets.

                Do these steps make sense to you?  Yes, it will take some planning ahead to insure that your vacation is relaxing and rejuvenating.  You will enjoy your time off more if you know that your business is running smoothly, and most importantly if you have been in communication with your clients and your potential clients regarding your time off.  They will appreciate your thoughtfulness and be impressed with how seriously you think about their well-being while you are taking care of your own.

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                  For Hire- Inquire Within

                  7.1.15July 1 marks the ending and a new beginning of your business quarter.  How is your business doing?  Are you hitting your targets?  Exceeding them?  Bravo!

                  For those of you who cannot celebrate such business success, perhaps it is time to consider hiring a business coach.

                  I know, I know, this is shameless promoting of my services.  Please stick with me and see if any of the following pain points ring true for you.

                  • You are stuck for creative ideas for marketing your solution for your target markets’ pain points.
                  • You want to move faster in signing up new clients.
                  • You have a business but no private life because you are working all the time.
                  • You want extraordinary results in your business.
                  • You become easily distracted and don’t implement the simple steps that would insure your business success.
                  • You want a second opinion from someone who knows about managing successful businesses.
                  • You are in your comfort zone and need to have a breakthrough.

                  If you answer yes to any of the above statements, it is time to seriously consider hiring a business coach.

                  It is worth your time to interview some business coaches to see if you are a match.  And, don’t be shy about letting the potential coach know that you are browsing around to see what a coach can offer you with your particular conundrum in business.  They will understand and not make you feel uncomfortable.  If they don’t understand and leave you feeling “icky” about the interview, that person is not the coach for you.

                  And, you can call me!  My first consultation is free and I would love to meet you!  You can reach me for an appointment at susanjamescoach.com.

                   

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                    Sharpen Your Focus

                    6.24.15Greatness doesn’t start with a market opportunity; it starts with a problem that needs solving.  The opportunity comes from marketing the solution.

                    -Simon Sinek

                    One of the things I know for sure is that business success is not built on an entrepreneurs desire to make money first and foremost.  It is built on the entrepreneurs’ desire to make a difference by providing services that offer a solution to a problem or pain point that their intended client has.  This desire to make a difference cannot be artificially created or conjured by the business.  It has to be real, authentic, transparent, and easy to detect.

                    You know that slimy feeling you get when someone is pitching a program or service that has been developed and marketed by someone who really doesn’t give a rat’s behind about the potential client’s problem but is acting as if they really care.  You can spot it a mile away and my guess is that you quickly delete the marketing pitch.  I know I do that and I would bet you do too.

                    By your spending the time to know your “one” person who represents your target market, you definitely get to know where the target client has pain and how they talk and think about it.  Also you have created a unique solution for alleviating that pain.  And you believe that your solution will bring them relief.

                    Your challenge is to design a marketing program (marketing mix) utilizing the 4 “P”s: product, price, placement and promotion.  One of the most effective ways to get ideas for an effective design is to have a series of focus groups work with you in creating the marketing program.  A focus group is defined by Wikipedia as “…a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.  Questions are asked in an interactive group setting where participants are free to talk with other group members.”

                    Utilizing focus groups may sound a little intimidating but actually it doesn’t have to be.  It can be as informal as getting your friends and acquaintances together for pizza and asking them questions about your ideas for a marketing program.  Or if you like, you can download an excellent PDF guide for running focus groups, prepared by Elliot and Associates: How to Conduct a Focus Group (control click to download the document ).

                    For impatient entrepreneurs who just want to get on with it and not do this research, I totally get what you thinking.  To you it might seem like getting ready to get ready which indeed is a time waster.  However, this type of research on your part will give you more opportunities to offer your solution to your target market. After all, that is why you are in business—isn’t it?

                     

                     

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