Last Thursday, September 10, 2015, a group of international scientists announced the discovery of a new hominin species in South Africa. The name of the species is Homo Naledi. Homo Naledi, New Species
This is obviously ground breaking news! And so what?—you may ask. What does this discovery have to do with you, and with making your business more profitable?
The lead paleoanthropologist, Lee R. Berger, said this about the discovery, “I do believe that the field of paleoanthropology had convinced itself, as many as 15 years ago, that we had found everything—that we were not going to make any new major discoveries, and that we had this story of our origins figured out. I think many people quit exploring; they thought it was safer to conduct science in a laboratory or sitting at a computer. What the new species Naledi says,” Dr. Berger concluded, “is that there is no substitute for exploration.”
You do not have to be a paleoanthropologist to learn from Dr. Berger. What he is pointing to is our tendency to think that everything has already been discovered, created, and figured out. Berger has challenged us to continue to explore—to not give up and think it’s all handled—that we have seen it all.
How can I apply this information to my business?
- Begin by questioning your assumptions. (What about your business do you think is already figured out? What does everyone know about your business?)
- Then look to see if your business practices are stale, uninviting, and old. What about your business should be upgraded and re-imagined?
This type of questioning can lead you to new discoveries and new ways of providing services to your clients. It also leads to change, but I am not talking about changing for change’s sake; I am talking about inquiring into what you need to change, about being willing to change if you can see that the change could benefit your clients, and about implementing changes that will cause new results that are spectacular.