Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic. -Simon Sinek
We had a discussion last week about “Purpose”. Here is an excerpt from the discussion: As you can see, “purpose” has power behind it. Purpose gives one inspiration and drive. By its definition, it is active, it is dynamic, and it has the power to pull you out of yourself and become a bigger, bolder you. What I mean by a bolder you is, a purpose which inspires you, allows you to step up and be more than who you know yourself to be right now. Reminding yourself of your purpose each day will set you up to go up the road to success not down the road to mediocrity.
Purpose is not about your numbers. And, yes, measuring sales numbers can be just that– a measurement of success. As Sinek says, purpose has much more weight and importance than numbers. It is what gets you up in the morning to provide your services to people because purpose is about the people you are serving not what you are serving. That being said in order to give you more direction in looking at this valuable question: What is your purpose? Pamela Slim, author of the book Body of Work, has provided us with some valuable questions to answer about what you are up to in your business. Consider answering these questions:
- What do you want to create?
- Why do you want to create it?
- Who is it for?
- Why now?
- Why you?
As you can see in Slim’s questions, she is pointing to your specific intentions with your target market. As you answer these questions continue to think about your target market. It is useful to have a composite of your target market as one person who embodies the elements of your target market. For instance, my one person is named Chris, he is a small business owner, married with two teenage children. Chris is 50 years old and plays golf. He is stuck on a plateau of working a lot and not making much money. He does not have any idea of what to do to break the cycle of business mediocrity. He wants results now.
Knowing your target market and why you want to work with them is vital for your business success. It is through doing this deep work on your business purpose that your business will exceed your expectations.
I am looking forward to your comments in the space provided below.