If Profit Isn’t Your Business Purpose…What Is?

4.29.15Profit isn’t a purpose, it’s a result.  To have purpose means the things we do are of real value to others. 

-Simon Sinek

The most important contribution that a business coach can make is to keep the client in touch with their purpose.  When a client has lost touch with his purpose he usually has a meltdown, begins frothing at the mouth, mad with desire for more and more profit.

I am not exaggerating.  Think about it.  When you lose touch with your purpose in life, you go adrift; you begin to flop about like a fish out of water.  You say you’re out of touch with yourself.  You may display it in various ways: eating too much or too little, over drinking, over shopping, or finding that you gleefully hate everyone around you and the horse that they rode in on as well.

I have worked with people who do not know why they are starting their business since making pots of money seems like the best purpose in the world to them.  It takes some time and detective work for us to coax out the real purpose of their business, and once we find their purpose, hidden under plots and schemes to make money, it’s as if the world shifts and implementing their business plan becomes easy, effortless, and triumphant.

I have also worked with people who have lost touch with their purpose.  They are listless, not creative, and generally think that anything and everything is too much to handle.  They end up being a big “no” to suggestions and good ideas.  When this occurs in a coaching session, it is my signal to question their purpose.  What I mean by that is: Why did you start this business?  Usually, the response is to make money.  The tone of their voice indicates to me that everyone knows that.

Of course, that is not why they are in business.  They started their business with a vision and mission that had nothing to do with money.  Money, as Simon Sinek says, is the result of fulfilling the purpose.

To me, the most important conversation I can have with someone is “what is your purpose?”  Try it out for yourself.  Have a conversation with someone about their purpose and watch them light up with enthusiasm.

I offer a free consultation to anyone who is interested in discussing their purpose and how to make it real.  Call me.


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    2 thoughts on “If Profit Isn’t Your Business Purpose…What Is?

      1. susan Post author

        Thank you for contacting me, Jorge. Of course, we can talk. Please go to my website: susanjamescoach.com and make an appointment.
        I look forward to hearing from you.
        Your wife is quite a partner to show this blog to you! Bravo!


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