If The Sun Is Shining, Do You Have To Make Hay?

12.9.15Whan the sunne shinth make hay.  Whiche is to say.
Take time whan time cometh, lest time steale away.

John Heywood, 1546

Or as we say it today: Make hay while the sun shines.  I heard this phrase a million times when I was young as I frittered away my time day dreaming and playing paper dolls.  Then I heard it again, another million times when I was an adolescent as I frittered away my time day dreaming and messing around with trying to have a boyfriend.  Then I heard it—I think you get the point.  And I bet this proverb is part of your past too, if like me, you frittered your time away.

As entrepreneurs we take Mr. Heywood’s warning very seriously now.  We certainly don’t want to waste time when there is business to close and profit to make.  This is the time of year when we can be influenced by the “Sales!” that are bombarding us on the internet.  We may think, we need to have a sale too.

Before you jump into putting your product on sale, think about if it is appropriate for your type of business.  For example, if you are a consulting company, would it really work to have a buy one get one free consulting package?  Or if you offer insurance products, could you really offer a major discount in insurance?

The point of this article is that it is up to you to decide what really makes sense regarding being in the holiday mode for your business.  It may make more sense to send a great happy holiday card to your clients and potential clients.  You could also focus on sending a personal message that checks in with your clients with your personalized best wishes and a preview of what you are planning for next year especially for clients.  You can use this time this time strategically to highlight your services.  You really don’t need a “Cyber week-Sale”.

If you want to brainstorm what would be appropriate for your business, I am here for you.  You are always welcome to contact me.  I look forward to hearing from you.


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