This idea of knowing your target market sounds so simple, and yet business owners stumble more on this step than any other.
- Some people think they have already done that and don’t want to waste time doing it again.
- There are so many opinions floating around about how to define a target market that people become confused and thus do nothing.
- Others don’t want to leave out any potential client so they decide that everyone—the world—is their target market.
If you are stuck on defining your specific target market, I introduce you to my colleague, Jennifer L. Morrow, owner of Creative Company www.creativeco.com
Jennifer has over 35 years of successful experience in branding businesses. She and her team of branding experts are world class experts in defining target markets.
Jennifer designed a simple worksheet to guide you in designing your target market. It is innovative and very useful.
The worksheet will help you define your target market; it will help you determine how to design your marketing to reach the actual decision makers, and will help you discover what will cause them to buy the product or service you are offering. Read It Now