No Joke!

4.1.15Happy April Fool’s Day!

This day is favorite for pranksters and jokesters to have some innocent fun with their colleagues.  The day was created in the 16th Century.  It is not an official holiday in any country, however, it is enthusiastically celebrated throughout Canada, Europe, Australia, Brazil and the United States.  I do hope you have a prank up your sleeve so you can have a good belly laugh with your friends.

What is not a joke is measuring for results in your business.  If you do not do this one simple thing, it is highly unlikely that your business will achieve the success that you want.

What is it about measuring for results that keeps us from doing it?  Is it fear of failure?  Of not measuring up?  Somewhere along the line we decided it is better not to know if we are succeeding than it is to know that we haven’t succeeded.  Also, measuring for results then has us be accountable for what we said that we would do.  In order to avoid the domination of accountability, we just simply do not report or measure for our results.  Consequently, we walk around in the fog of not knowing what we are achieving and making ourselves wrong for not achieving it.  This is a formula for insanity.  Really, when you think about it, why would we do that to ourselves?

The best way to train yourself to measure for results is to set up a daily game.  In this game you name just one thing that you will do to move your business forward that day.  Write it down and make it measurable.  An easy example of doing that is to design the number of sales calls you will make for that day.  At the end of the day, write down what happened.  Boom!  You have measured for a result in your business.

If you analyze why it happened or didn’t happen, you will be one step ahead of learning what works and doesn’t work in the daily practice of your business.  Keeping in mind that zero is a number, and there is nothing wrong with zero.  After all, it is a starting place.

This practice elevates your understanding of what works and what doesn’t.  You will develop more strength in managing your business for success.  Who doesn’t want that?


Image courtesy of Taesmileland at


Be Sociable, Share!

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>