This One Tool Will Fuel Sales

There is one tool that all serious entrepreneurs need in their office.  This tool has a magic effect of skyrocketing sales to a new level.  And, I would bet that not everyone reading this has it.

People who have it, or perhaps several, report to me that it is this item that keeps them on track.  People who use it daily, report to me that they have surpassed their sales goals, sometimes to higher levels than expected and sooner than they expected.

It is the most important tool to have on your wall.  It is placed right where you see it several times a day and most definitely will get your attention when you enter your office or are daydreaming instead of causing something to happen.

What is it?  Can you guess?


Yes, a simple whiteboard in a medium size.

Now, why am I attributing such magical sales “juju” to a whiteboard?  I do so because, when you begin using a whiteboard to manage sales, sales occur.

Why is that?  When used properly, daily, you will become focused on making sales.  You will know who to call, when to call them, and certainly you will know how to close the sales because you are your best sales person on staff.  After all, it is your company, your creation.

Here is the best way to use a whiteboard.  First, write in large letters in the upper right hand corner of the board, your sales promise and go for the year.  Underneath that all the prospects you currently have to close, and next to each name – the amount of the sale you intend to close.  Next to their name and the amount of sales, write the date by when you will close this sale.  Underneath that, write the actions you will take to close the sales.  Give each action a by when date.  Finally get to work contacting those prospects.

What will happen is that you find out that some prospects aren’t prospects at all.  Take them off you board.  Then you will find new prospects, put them on the board.  Follow the same instructions as before.

What happens to you is that you are actually engaged in managing for results.  You have a vibrant tool that continues to change and grow and multiply before you.

You have created a silent and powerful partner in creating what you say you want to create.  And, this creation will happen.  YOU will make it happen.

Clients who actually use this tool report to me with glee that they just sold this or that.

If it sounds to you that I am passionate about whiteboards, you are right.  Try using one or two as I describe above.  I will look forward to hearing about your new sales.

If you feel stuck in moving your business forward, please contact me.  I am here for you.


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