Promises! Promises!

1.20.16It is extremely powerful to implement the use of “promises” and “go for’s” as part of your business success plan.  The use of these terms instead of the term “goal” is more potent and precise.  Now, you may be thinking that I am parsing words and aren’t these terms kissing cousins at least?


Here is what a goal is: something that you are trying to do or achieve. A promise is: a statement telling someone that you will definitely do something or that something will definitely happen in the future.

Think about it.  As an entrepreneur are you trying to do or achieve something?  If so all you do is try.  Try does not indicate commitment to results.  It indicates effort without commitment.  Trying lets you off the hook.  “I tried,” you can say to explain why you didn’t achieve what you wanted to achieve.  This is why I say that thinking and speaking in terms of goals is ineffective.

Thinking and speaking in terms of promises on the other hand puts you on the hook for performing and reaching what it is that you want to happen.  Promising trues you up to figure out how to reach that which you promise.  In a business, we are usually talking about sales and profits.  Promising to make X dollars in sales is way more powerful than a goal to try do the same thing.

When we promise to achieve something we are wired to produce it.  Why?  Our word is on the line.  And anyone who is serious about business, honors their word.  Our word represents that we mean business about business.

Last week, I talked about using whites boards to outline the future results of your business.  I suggested that you create a promise and go for in a dollar amount and write it on the white board.  When you do that you have put yourself on the hook or in the game.  You begin to be intentional about what you say you are definitely going to achieve.  And you begin to plan what actions you will need to take to get there.  You see, having a promise and “go for” is the start point for being in action.  I know.  I promise you, it works.

The “go for” gives you playing room.  It only makes sense that your “go for” is bigger than your promise.  If you play for the “go for”, of course your promise will be met.  It is simple math.

If you feel stuck or a little confused about making your business successful, please give me a call.  I am here for you.


Be Sociable, Share!

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>