“We really don’t sell smoothies. We sell an experience; and we give you a smoothie while you’re there.”
-Keon Davis, Owner, Smooth-N-Groove
Keon Davis is an entrepreneur who has grown his smoothie business from nothing to a million dollar business. His story of building his business is certainly worth reading. Click below to read more about Keon’s rise to success.
What struck me most about the story of Keon’s philosophy of his entrepreneurial mission is the idea that his company sells an experience not a product.
It is worth considering. Are you focusing on providing your potential clients an experience or a product? Your answer may belie what your next step will be to increase your sales and garner customer loyalty. If you pair your intelligence about your target market with consciously giving those specific people a positive experience of you and your business, you will have leaped forward toward business success.
Many times, business owners are stuck at a certain plateau. They become frustrated and feel hopeless about the future of their business. When we look at what happened in the business to cause this malaise it is usually that the future of the business has expired and the initial customer experience has gone stale. Once a business owner clearly sees what happened then he can build a new fresher experience for his customers. The business begins to flourish again at a new level.
If you are stumbling about not knowing what your customer’s experience is, I suggest you ask them. A high touch way to make the inquiry is to call some of your customers to get their impression of the experience that your business gives them. You will find out more about what your clients want and expect. They will be impressed that you called them and listened to their opinion.
Another way to test your clients experience is to ask them to answer a brief questionnaire about the experience of working with your business. You may want to pair the questionnaire with giving each person a special discount on one of your products or services.
One way is not better than the other. The point is to check in with your loyal clients, they are your target market. Use their responses to further enhance the experience that your clients have in working with you.