“Next year” is such a comfortable phrase. It promises hope, new adventures, a renewed entrepreneurial spirit and the future of producing new results. ”Next year” means putting away past disappointments and failure—a new beginning filled with creation and light.
We feel good when we say it. It’s like a universal pass to productivity and success for “not now” but “Next Year”. With all of its possibility and light, we need to be cautious about that phrase and know what we are saying and what we mean when we say it. It gets us off the hook for what we can do now and lulls business people into thinking they are being productive when actually they are putting something off instead.
Unless the phrase and your mindset has been conditioned it can derail you and cripple your progress as you build your business success. What conditioned means in this sense is to adapt the phrase in such a way that it means something active and conscious as in pinning it down with a “by when date”, with specific actions and expected results.
Without proper conditioning the phrase “next year” becomes something that gets you off the hook for now but will actually cripple your success for the time the real next year rolls along. Here are some things that clients have said recently that they are doing “next year”: build a new web site, re-write their sales proposition, re-write their business plan, develop a contact management system, and add a new currently undeveloped offering to their clients.
It all sounds so good on this side of Next Year. But is it really going to happen? Doubtful without intentional, truthful conditioning.
This is the time, now, right now, to write down all the things that you are going to do next year and with a 2015 Calendar condition each item with a “by when date”, expected actions and results. The conditioned list is your pathway to your future that you are creating now. With a pathway that is clearly marked with dates and actions, you will be way ahead of the business people who are letting themselves relax right now and who are promising themselves that they really are going to do “that thing” next year.
Let’s start now, in the space provided below, share what you will do Next Year and say by when you will do it as well as what the expected result will be. I look forward to hearing from you.